Tag Archives: business

Twitter Experiments With Email-Based Ad Targeting

Twitter is attempting to improve its targeting by accessing information from cookies and users’ scrambled email addresses that wil serve up more relevant ad messages. Twitter, which announced the program on Wednesday in a blog post, used this hypothetical example: How does this work? Let’s say a

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Should You Believe Company Reviews?

When you need help picking out a new book, gadget, hairstylist or even doctor, what do you do? Turn to online reviews, of course. Almost all online retailers, from Amazon to individual retail e-boutiques, provide a way for customers to review their products and services. And we, as consumers,

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11 Things You Didn’t Know About Yelp

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Next to Google, there’s probably no more important site for small businesses than Yelp. Yet perhaps no other site is as

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